Sans Superellipse Uggim 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Faculty' by Device, 'CamingoDos Condensed' by Jan Fromm, 'Akwe Pro' by ROHH, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, chunky, retro, playful, sturdy, impact, approachability, display clarity, brand presence, rounded, soft-cornered, blocky, compact, bouncy.
A heavy, rounded sans with compact proportions and softly squared counters that lean toward superellipse geometry. Strokes are uniformly thick with minimal modulation, and corners are consistently eased rather than sharply cut, giving the shapes a molded, cushion-like feel. Uppercase forms are broad and stable with simplified interior spaces, while lowercase letters keep a straightforward, legible structure with rounded terminals and sturdy joins. Numerals follow the same robust, rounded construction, maintaining an even, confident color in text.
Best suited to headlines and short blocks where a bold, friendly voice is needed—posters, signage, packaging, and brand marks that benefit from high visual impact. It can work for punchy subheads or callouts, especially when paired with a lighter, simpler text face for longer reading.
The overall tone is upbeat and approachable, with a big, friendly presence that reads as contemporary yet mildly retro. Its soft corners and inflated forms suggest warmth and informality, while the dense weight adds assertiveness and impact.
The design appears intended to deliver maximum presence with a soft, accessible character—combining heavy strokes and compact shapes with rounded-rectangle construction for a modern display feel.
In longer lines the bold mass produces strong typographic color, so spacing and line breaks become important for comfortable reading. The rounded-square counters and closed apertures in several letters emphasize solidity over delicacy, reinforcing a poster-like rhythm.