Sans Superellipse Ibgub 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, confident, impactful, friendly, sporty, retro, high impact, friendly bold, brand clarity, signage strength, rounded, blocky, compact, soft corners, geometric.
A dense, heavy sans with rounded-rectangle (superellipse) construction and softly chamfered corners. Curves are broad and even, counters are relatively small, and joins are sturdy, producing a compact, poster-like silhouette. The lowercase is large relative to the capitals, with short ascenders/descenders and simple, no-nonsense terminals; shapes like a, e, and g are built from robust bowls with minimal detailing. Numerals follow the same chunky, rounded geometry, keeping a consistent color and strong rhythm across lines of text.
Best suited for headlines, short statements, and display typography where maximum presence is needed. It works well for logos, packaging callouts, and branding—especially in energetic or athletic contexts—where its rounded heft can feel both bold and friendly. For longer text, larger sizes and generous leading help maintain clarity.
The overall tone is assertive and high-energy, but the rounded shaping keeps it approachable rather than severe. It reads as contemporary and sporty, with a hint of retro sign and headline lettering due to the compact massing and softened corners.
The design appears intended to deliver immediate visual impact with a softened, geometric voice—combining billboard-level weight with rounded, modern-friendly shapes that stay consistent across letters and numbers.
Spacing appears tight and the thick strokes create a strong, dark texture in paragraphs, favoring larger sizes where the rounded counters can open up. The forms are highly uniform, emphasizing solidity and consistency over delicate nuance.