Sans Normal Ogri 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Galvani' by Hoftype, 'Remoto' by JAM Type Design, 'Cedora' by Lafontype, 'Breno' by Monotype, 'Milliard' by René Bieder, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, techy, impact, clarity, modernity, legibility, geometric, rounded, solid, clean, heavy.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing a solid color and strong silhouette. Counters are generous and largely circular/oval, while joins and terminals stay clean and straightforward. Uppercase forms read compact and stable; lowercase features a single-storey “a” and “g,” simple vertical stems, and open apertures that keep the rhythm legible at display sizes. Figures are robust and rounded, matching the letterforms in weight and width.
This font is well suited to headline and display typography where its weight and wide geometry can project impact quickly. It works effectively for branding systems, signage, packaging, and UI/marketing callouts that need a confident, highly legible sans with a contemporary feel.
The overall tone is assertive and contemporary, with a friendly, approachable softness from the rounded geometry. It feels pragmatic and no-nonsense, suited to clear communication while still projecting a modern, tech-forward personality.
The design appears intended to deliver a strong, modern sans voice built from simple geometric primitives, prioritizing immediate readability and a bold graphic presence. Its consistent curves and sturdy forms suggest a focus on clarity and brandable character rather than delicate detail.
The spacing and proportions create a steady, even texture in paragraphs, with particularly strong performance in large headlines. Wide bowls and circular construction give many characters a consistent family resemblance, emphasizing cohesion across letters and numerals.