Sans Normal Nodim 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Arial' by Monotype; 'M Ying Hei HK' by Monotype HK; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, utilitarian, impact, clarity, modernity, approachability, simplicity, geometric, rounded, compact, blocky, high impact.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are consistently thick with minimal modulation, producing a dense, even texture in text. Curves tend toward circular bowls and softly rounded corners, while terminals are mostly straight and squared-off. The lowercase is compact and sturdy, with short extenders and simple, functional forms that keep the rhythm tight and uniform at display sizes.
This font is well suited to headlines, poster typography, and brand marks where maximum impact and fast readability are required. It can work effectively in packaging and signage, and in short UI labels or buttons when space allows and contrast is important. It is less appropriate for long-form text where the heavy texture could become visually tiring.
The overall tone is bold and straightforward, projecting clarity and confidence rather than delicacy. Its rounded geometry keeps the voice approachable and contemporary, while the strong weight adds urgency and emphasis. The result feels well-suited to energetic, no-nonsense messaging.
The design appears intended as a strong, general-purpose geometric sans for display-driven communication. It prioritizes bold presence, simple construction, and consistent rhythm across letters and numerals to remain clear and stable in prominent, high-contrast applications.
In the sample text, the heavy color and wide letterforms create strong presence and quick recognizability, though the density suggests it will perform best with a bit of extra tracking and generous line spacing. Numerals are similarly robust and simple, matching the letterforms for consistent impact.