Sans Normal Likir 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Elisar DT' by DTP Types, 'FF Milo' by FontFont, 'Mundo Sans' and 'Quire Sans' by Monotype, 'Gloriola' by Suitcase Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, friendly, punchy, retro, impact, motion, approachability, rounded, oblique, soft corners, bulky, compact.
A heavy, oblique sans with rounded construction and smooth, low‑contrast strokes. Forms are built from broad curves and sturdy verticals, with gently softened corners and slightly compressed counters that keep the texture dense. The slant is consistent across uppercase, lowercase, and numerals, giving the set a forward-leaning rhythm. Numerals are similarly weighty and rounded, with an open, readable structure and a distinctly bold presence.
Best suited to headlines, short calls-to-action, and branded messages where strong emphasis is needed. It works well for sports and lifestyle identities, packaging front panels, promotional graphics, and bold UI moments such as banners or hero sections. For longer text, it will be most comfortable at larger sizes with modest extra spacing.
The overall tone feels energetic and confident, with a friendly warmth coming from the rounded shapes. Its forward lean adds motion and urgency, while the thick strokes communicate impact and solidity. The result is assertive without feeling harsh, leaning toward a playful, sporty character.
This design appears intended to deliver maximum impact with a smooth, approachable voice: a bold, rounded italic that reads quickly and carries momentum. The emphasis is on clear silhouettes, compact internal space, and a cohesive forward slant for energetic display typography.
Uppercase shapes stay fairly geometric and even, while lowercase introduces more bounce through rounded bowls and compact joins, creating a lively texture in running text. Round letters (like O/C/G) read as smooth ellipses, and diagonal-heavy letters (like A/V/W/X) emphasize the italic momentum. Spacing appears calibrated for bold display use, with tight internal space that benefits from slightly generous tracking at smaller sizes.