Sans Normal Allaw 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Benton Sans Std' by Font Bureau (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, modern, sporty, friendly, tech, confident, impact, approachability, modernity, clarity, rounded, geometric, sturdy, compact, open apertures.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are uniform and sturdy, with softened corners throughout and a generally squarish, engineered construction in counters and bowls. Capitals read clean and stable, while lowercase forms keep a simple, single-storey feel where applicable, with wide, open shapes that maintain clarity at larger sizes. Numerals are equally robust and rounded, matching the letterforms with consistent width and strong, even color across lines of text.
This font is well suited to bold headlines, posters, and display typography where strong silhouette and quick recognition matter. It also fits branding and packaging that benefit from a friendly, modern voice, as well as clear, high-impact signage in environments where readability at distance is important.
The overall tone is modern and approachable, with a confident, slightly sporty energy. Its rounded geometry keeps it friendly rather than severe, while the strong weight and wide stance add impact and a contemporary, tech-forward presence.
The design appears intended to deliver high-impact display typography with a rounded, geometric flavor—combining a contemporary, constructed feel with softened details that keep the personality approachable.
Rhythm is steady and blocky, with generous internal space in round letters and a consistent baseline footprint that helps the font feel grounded. Curved joins and terminals avoid sharpness, giving the design a smooth, cohesive texture in headlines and short copy.