Sans Superellipse Oldur 3 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Alternate Gothic' by Bitstream, 'CF Blast Gothic' by Fonts.GR, 'Alternate Gothic' by Linotype, and 'Alternate Gothic Pro' by SoftMaker (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, industrial, retro, compact, sturdy, utilitarian, space saving, high impact, signage clarity, geometric voice, condensed, rounded corners, squared bowls, monoline, soft terminals.
A compact, condensed sans with monoline strokes and a distinctly squared-round (superellipse) construction. Curves resolve into rounded corners rather than true circles, giving counters a rectangular feel, especially in O/Q and the bowls of B/P/R. Terminals are mostly blunt and softly rounded, with minimal modulation and tight internal spaces that keep the silhouette dense and uniform. The lowercase follows the same blocky logic with short ascenders/descenders and simple, sturdy joins; figures are similarly compact with squared curves and a consistent, poster-friendly rhythm.
Best suited to display settings where space is tight and impact is needed: posters, bold headlines, storefront or wayfinding-style signage, and packaging/labels. It can also work for compact wordmarks where a sturdy, industrial tone is desired, and for short bursts of text where a dense, rhythmic texture is an asset.
The overall tone feels utilitarian and industrial, like signage and labeling designed to stay legible and firm under constraints. Its condensed, squared-round shapes add a retro flavor—part mid‑century display, part mechanical—while the softened corners keep it approachable rather than harsh.
The letterforms appear designed to maximize presence in narrow widths by combining heavy, uniform strokes with squared-round geometry. The goal seems to be a pragmatic, high-impact voice that remains clear at a glance while maintaining a distinctive, engineered silhouette.
The design leans on verticality and narrow apertures, creating a strong texture in lines of text and a high ink-density appearance. Round letters read as rounded rectangles, and diagonals (A, V, W, X, Y) are simplified to match the sturdy, engineered voice of the rest of the set.