Sans Superellipse Olduf 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type, 'Nuber Next' by The Northern Block, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, quirky, informal, space saving, friendly display, retro tone, high impact, rounded, condensed, soft corners, bouncy, chunky.
A condensed sans with heavy, even strokes and strongly rounded-rectangle geometry. Curves and counters tend toward superelliptical forms, producing soft corners and a compact, blocky silhouette. Terminals are generally blunt with gentle rounding, and the overall rhythm feels slightly irregular and hand-tuned rather than strictly mechanical. Uppercase forms are tall and straightforward, while lowercase includes simple, single-storey constructions (notably the a and g), helping maintain a clear, sturdy texture in text.
Best suited to headlines, posters, packaging, and branding where a compact footprint and high color can carry personality. It can work in short UI labels or signage when space is limited, while longer text will benefit from generous size and line spacing to preserve clarity.
The tone is upbeat and approachable, with a retro display flavor. Its softened geometry and slightly idiosyncratic shapes read as casual and personable rather than corporate or severe.
The design appears intended to deliver a compact, high-impact sans with softened, superelliptical forms—balancing bold presence with an inviting, playful voice for display-driven applications.
Spacing appears moderately tight for a condensed design, creating dense, high-impact word shapes. The numerals follow the same rounded, compact logic, staying visually consistent with the letters for cohesive headlines and short strings.