Sans Normal Dubab 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, modern, neutral, technical, airy, clarity, neutrality, modernity, simplicity, versatility, open apertures, geometric, monoline, rounded, minimal.
A clean sans with monoline strokes, generous spacing, and broadly geometric construction. Curves are smooth and circular in feel, with open apertures and simplified joins that keep counters clear. Terminals are mostly straight-cut, and the overall rhythm is even and uncluttered, producing crisp word shapes in running text. Numerals follow the same restrained, rounded logic with consistent stroke weight and straightforward silhouettes.
Well-suited to interface typography, product and tech communications, and any setting that benefits from clean, high-clarity letterforms. It can also work for editorial layouts and presentation materials where a modern, minimal sans helps keep attention on content while remaining readable at a range of sizes.
The tone is neutral and modern, with an airy, matter-of-fact presence that reads as contemporary and slightly technical. Its simplicity and open forms give it an accessible, unassuming character rather than a decorative or expressive one.
The design appears intended to provide a straightforward, contemporary sans for general-purpose use, prioritizing clarity, open counters, and a tidy, geometric consistency across caps, lowercase, and numerals.
Uppercase proportions feel balanced and calm, while the lowercase maintains clear differentiation and legibility through open bowls and uncomplicated structures. Diacritics or special symbols are not shown, so the visual assessment is based on basic Latin letters and digits only.