Sans Normal Sidov 15 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, editorial, clean, modern, friendly, minimal, approachable, readability, neutrality, versatility, soft modernity, rounded, monoline, open apertures, soft corners, humanist.
A rounded, monoline sans with softly eased terminals and gently squared corners that keep curves from feeling overly geometric. Proportions are balanced and straightforward, with open counters and clear apertures that maintain legibility in text. The lowercase shows a simple, contemporary construction with a single-storey ‘g’ and smooth, continuous curves; numerals follow the same understated, rounded logic with even stroke endings and consistent spacing color.
Well-suited for UI and product environments where clarity and a gentle, modern character are needed, including menus, dashboards, and app typography. Its restrained forms also make it a solid choice for brand systems, wayfinding, and editorial layouts that want a clean sans with slightly softened edges.
The overall tone is calm and contemporary, projecting a clean, everyday usability with a mild warmth from its rounded detailing. It feels neutral and serviceable rather than assertive, lending an approachable voice to interfaces and general communication.
Likely designed as a general-purpose sans that prioritizes clarity and consistency while adding subtle friendliness through rounded terminals and smooth curves. The goal appears to be a contemporary, versatile voice that stays readable in continuous text without calling attention to itself.
The sample text suggests steady rhythm and even texture across lines, with curves and joins kept smooth and unembellished. Capitals read clear and modern, while the rounded terminals help prevent harshness at larger sizes.