Serif Other Ubda 2 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, editorial, industrial, retro, authoritative, no-nonsense, space-saving, display impact, industrial voice, retro flavor, condensed, square serif, flat terminals, tall caps, crisp.
A condensed serif design with tall proportions, compact sidebearings, and a distinctly squared construction. Strokes are mostly straight and vertical, with rounded corners used sparingly to soften joins and bowls. Serifs are small, flat, and blocky, often appearing as short horizontal caps at terminals, giving the letterforms a sturdy, engineered feel. Curves (C, G, O, e) are narrow and controlled, and counters tend toward rectangular or oval-rect shapes, producing a tight, vertical rhythm in text.
Well-suited to headlines and subheads where space is limited and a tall, condensed presence helps maximize impact. It can work effectively on posters, packaging, and signage that benefit from an industrial or retro voice and crisp, engraved-looking terminals. In editorial settings it’s best as a display face for titles, pull quotes, or section markers rather than extended small-size body copy.
The tone is utilitarian and slightly retro, evoking signage, equipment labeling, and mid-century editorial typography. Its rigid geometry reads confident and disciplined, while the compact width adds urgency and efficiency. Overall it feels practical rather than ornate, with a subtle decorative edge coming from its squared serifs and compressed silhouettes.
The design appears intended to deliver a compact, high-impact serif voice with an engineered, rectilinear character. By combining condensed proportions with small squared serifs and controlled curves, it aims for clear recognition at display sizes while projecting a utilitarian, vintage-leaning personality.
Uppercase forms emphasize height and straight-sided structure, while lowercase remains highly vertical with minimal calligraphic modulation. Numerals follow the same condensed logic, with simple, legible shapes and a strong baseline presence. The overall texture in paragraphs is even and dark, with clear word shapes but a distinctly narrow footprint.