Sans Normal Orbon 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JT Mekito' by Jolicia Type and 'Frutiger Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, punchy, playful, retro, confident, attention-grabbing, approachable tone, display clarity, brand presence, rounded, compact, blocky, soft-cornered, high-impact.
A heavy, rounded sans with compact proportions and softly blunted terminals. Curves are smooth and full, with minimal stroke modulation and generous counters that keep forms open despite the weight. The lettershapes lean on simple geometric construction, while details like the hooked descender on the lowercase j and the single-storey a and g add a casual, contemporary rhythm. Numerals are similarly robust and rounded, built to read clearly at display sizes.
Best suited to headlines and short bursts of text where impact and legibility are priorities, such as posters, brand marks, packaging, and social media graphics. It can also work for bold UI labels or wayfinding-style applications when used at larger sizes and with ample spacing.
The overall tone is bold and approachable—more friendly than industrial—delivering a lively, upbeat voice. Its chunky silhouettes and rounded geometry give it a slightly retro, sign-like warmth while still feeling clean and modern.
The design appears intended to provide an assertive, highly legible display voice with a friendly, rounded character. It balances geometric simplicity with a few distinctive lowercase details to keep large text engaging without sacrificing clarity.
Spacing appears comfortable for a display cut, with sturdy joins and clear interior spaces that help avoid clogging. The uppercase set reads especially strong and uniform, while the lowercase introduces a bit more personality through its single-storey forms and rounded bowls.