Sans Normal Lorey 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Normaliq' by Differentialtype, 'EB Corp' by Eko Bimantara, 'Qubo' by Hoftype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, dynamic, punchy, confident, retro, impact, motion, display, brand emphasis, approachable strength, oblique, rounded, compact, sturdy, soft corners.
A heavy, slanted sans with compact proportions and broadly rounded bowls. Strokes are thick and even, with minimal contrast and clean, solid terminals that read as slightly softened rather than sharp. The curves are smooth and geometric-leaning, while diagonals and joins stay sturdy, giving letters a dense, high-impact silhouette. Counters are relatively small for the weight, helping the design maintain a tight, poster-forward rhythm.
Best suited to headlines, short statements, and display typography where a bold, fast-moving impression is desirable. It works well for sports branding, energetic campaigns, packaging callouts, and prominent UI or signage labels that need immediate impact. In longer text, it’s most effective in brief bursts such as subheads or emphasis.
The overall tone is energetic and assertive, with an athletic, headline-driven presence. The oblique posture adds motion and urgency, while the rounded construction keeps the voice friendly rather than aggressive. It lands in a familiar, slightly retro space often associated with sports graphics and bold promotional messaging.
The design appears intended to deliver maximum impact with a clean sans structure, combining a pronounced slant for motion with rounded, geometric forms for approachability. Its sturdy construction prioritizes strong texture and quick recognition in display settings.
Numerals and capitals maintain a consistent, blocky color on the page, and the italic angle is strong enough to be immediately noticeable in text lines. The design’s density favors large sizes where the rounded shapes and tight counters read clearly, while smaller settings may feel more compact due to the heavy interior shapes.