Sans Normal Okrul 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'Merel' by Inhouse Type, and 'Possible' by K-Type (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, confident, friendly, clean, neutral, modern utility, brand clarity, high legibility, geometric simplicity, geometric, rounded, open apertures, large counters, smooth curves.
This is a sturdy, geometric sans with broad, circular bowls and consistently thick strokes. Curves are smooth and round, while joins and terminals are clean and largely straight-cut, giving the forms a crisp, contemporary finish. Counters are generous and apertures stay fairly open, helping letters like C, G, S, and e read clearly at display sizes. Proportions feel balanced rather than condensed or extended, with a steady rhythm across caps and lowercase; the lowercase g is single-storey and the numerals are simple, evenly weighted, and highly legible.
It performs well in headlines and brand marks where a strong, clean silhouette is needed, and it should also suit signage and short UI labels thanks to its open counters and simple letterforms. The weight and geometry make it especially effective for bold typographic statements and contemporary layouts.
The overall tone is modern and direct with a friendly neutrality. Its rounded geometry and steady weight project confidence without feeling aggressive, making it suitable for straightforward, contemporary branding.
The likely intention is a versatile, geometric workhorse for modern visual identity—prioritizing a clear skeleton, consistent stroke weight, and approachable round forms that stay readable and stable across common display and interface contexts.
The design emphasizes clarity through large interior spaces and restrained detailing, favoring simple construction over quirky or calligraphic features. The Q shows a clear, diagonal tail and the W/V/X forms are sharply structured, adding a slightly technical edge to the otherwise rounded palette.