Sans Normal Allef 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Ordina' by Schriftlabor, 'Energy Grotesk' by Tall Chai, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, clean, modern, neutral, tech, efficient, legibility, clarity, neutrality, modernity, system design, rounded, geometric, open, monoline, spacious.
A clean geometric sans with rounded, circular bowls and largely monoline strokes. The design favors open apertures and generous internal counters, giving letters a spacious feel and clear rhythm. Terminals are mostly straight and crisp, while curves stay smooth and consistent, producing a steady, uncluttered texture in words. Numerals are simple and highly legible, matching the letterforms’ straightforward geometry.
Well-suited for interface typography, product UI, and dashboards where clarity and consistency matter. Its open forms and even rhythm also work well for wayfinding and signage, as well as contemporary branding systems that need a neutral, dependable sans. In editorial settings it can serve effectively for headings, subheads, and short passages with a clean, modern voice.
The overall tone is modern and matter-of-fact, with a calm neutrality that reads as contemporary and functional. Its smooth geometry and open shapes lend a subtly tech-forward, systems-oriented character without feeling stylized or decorative.
The font appears designed to deliver a straightforward, modern sans experience built on simple geometry and dependable legibility. The emphasis on open counters, smooth curves, and restrained detailing suggests an intention to perform consistently across a range of sizes and practical applications.
Capitals present a stable, engineered silhouette, while the lowercase keeps forms compact and familiar for continuous reading. Rounded letters (like O/C/G/Q) feel especially consistent, and the boldness of the shapes at display sizes remains controlled rather than heavy or expressive.