Sans Superellipse Hirup 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Horesport' by Mightyfire and 'Stallman Round' by Par Défaut (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, industrial, techno, retro, assertive, sporty, compact impact, modular geometry, display emphasis, signage feel, rounded corners, squared bowls, compressed, high contrast presence, blocky.
This typeface is built from chunky, uniform strokes with rounded-rectangle curves and softened corners throughout. Proportions are compact and vertically oriented, with tight apertures and squared counters that keep letters dense and space-efficient. Terminals are mostly blunt and straight, while round letters like O and C resolve as superellipse-like forms rather than true circles. The overall rhythm is rigid and modular, giving the alphabet a consistent, engineered feel across caps, lowercase, and numerals.
Best suited to short, high-impact text such as headlines, posters, wordmarks, and product branding where density and presence are an advantage. It can also work well for labels or packaging systems that want a compact, industrial voice, especially at larger sizes where the tight apertures remain clear.
The tone reads bold, mechanical, and slightly retro-futuristic—like control panels, arcade marquees, or industrial signage. Its compact forms and squared rounding communicate strength and efficiency more than friendliness or softness.
The design appears intended to deliver maximum visual weight in a compact footprint, using a consistent rounded-rectangle geometry to create a distinctive, tech-forward display voice. It prioritizes uniform stroke presence and modular construction to feel sturdy and controlled across characters.
Uppercase shapes feel particularly architectural, with narrow openings in letters like E, S, and G that reinforce a closed, armored look. Lowercase maintains the same blocky construction, and numerals follow the same rounded-rectangle logic for a cohesive, display-driven set.