Sans Normal Lomeh 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Dax' by FontFont, 'Gltp Starion' by Glowtype, 'Frutiger' by Linotype, 'Diaria Sans Pro' by Mint Type, 'Fact' by ParaType, 'Brown Pro' by Shinntype, 'Nuno' by Type.p, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, modern, attention, motion, impact, branding, oblique, compact, bulky, rounded, high-impact.
A heavy, oblique sans with broad, rounded strokes and a compact, forward-leaning stance. Letterforms are built from smooth, elliptical curves with softened corners and mostly closed apertures, giving the design a dense, ink-trap-free silhouette that reads as solid and muscular. Proportions feel slightly condensed in impression due to the slant and tight interior counters, with sturdy verticals and generous stroke mass carrying through uppercase, lowercase, and numerals. Numerals are wide and rounded with strong black presence and clear differentiation.
Best suited to headlines, posters, and prominent display typography where strong weight and slant can communicate speed and emphasis. It also fits sports branding, event promotion, product packaging, and short, high-contrast messaging in signage or social graphics, especially at medium to large sizes.
The overall tone is assertive and kinetic, combining a sporty, action-oriented slant with a friendly roundness. It feels built for impact—confident and attention-grabbing—while staying contemporary and approachable rather than aggressive.
The design appears intended to deliver maximum visibility and momentum in a clean, sans framework—pairing bold mass with a consistent oblique angle for a dynamic, modern voice.
Spacing appears designed to keep forms visually locked together in bold settings, with counters kept relatively small for consistency at large sizes. The italic angle is pronounced enough to signal motion, and the rounded construction helps maintain smooth rhythm across lines of text.