Sans Superellipse Pimas 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Trump Gothic Pro' by Canada Type, 'Tungsten' by Hoefler & Co., 'Athletic Pro' by Mandarin, 'Entropia' by Slava Antipov, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, urgent, condensed, sporty, space-saving, high impact, modern utility, geometric cohesion, display clarity, compact, blocky, squared-round, sturdy, high-impact.
A compact, condensed sans with heavy, even strokes and rounded-rectangle (superellipse) construction in bowls and counters. The shapes are tall and tightly fit, with minimal stroke modulation and crisp terminals that keep edges clean while maintaining softened corners. Curves read as squarish rounds rather than pure circles, giving letters a mechanically regular rhythm and dense color in text. Numerals and capitals share the same compressed proportions, producing a strong vertical emphasis and efficient width economy.
Well-suited to headlines, posters, and signage where maximum impact is needed in limited horizontal space. It can work strongly for branding and packaging that benefits from a compact, muscular voice, and for short UI labels or navigation items when set with generous tracking and line spacing.
The overall tone feels assertive and functional, with a utilitarian, engineered character that reads fast and loud. Its compressed stance and dense weight convey urgency and impact, leaning toward modern industrial and sporty branding cues rather than delicate or expressive typography.
The design appears intended to deliver a highly efficient, space-saving sans that remains bold and legible at display sizes. Its superellipse-based geometry suggests a goal of combining strict, engineered structure with softened corners for a contemporary, approachable edge.
Counters stay relatively small and rectangular, which boosts punch at display sizes but can crowd in long passages. The narrow set and strong vertical rhythm make it especially effective when space is limited or when a tight, stacked layout is desired.