Slab Rounded Powo 2 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, signage, friendly, retro, playful, sturdy, approachable, softened impact, display clarity, retro warmth, brand character, friendly robustness, rounded slab, soft serifs, ink-trap feel, bracketed joins, monoline-ish.
A heavy, rounded slab-serif with soft, bulb-like terminals and gently bracketed joins that keep corners from feeling sharp. Strokes are broadly even with subtle contrast, giving a dense, steady color on the page. The letters are generously proportioned with wide bowls and broad counters; curves are smooth and slightly inflated, while horizontals and serifs end in rounded blocks rather than crisp flats. Lowercase forms read clearly with compact apertures and a sturdy, grounded baseline presence, and the numerals follow the same chunky, rounded construction for a cohesive rhythm.
Well-suited to display work where a bold, friendly voice is needed—posters, headlines, packaging, and brand marks that benefit from sturdy shapes and rounded detail. It can also work for short blocks of text in editorial or promotional settings when a strong, characterful texture is desired.
The overall tone is warm and personable, mixing a retro sign-painter/poster sensibility with a sturdy, dependable feel. Rounded endings and full shapes make it come across as inviting and slightly playful rather than formal or severe.
Likely intended to deliver high-impact readability with a softer edge: a slab-serif structure built for confident display use, tempered by rounded terminals and smooth curves to feel approachable and contemporary-retro rather than purely industrial.
At text sizes the weight and soft slabs create a strong, continuous texture, while the rounded terminals reduce harshness and help keep the look friendly. The design favors presence and character over delicacy, making it visually confident in short to medium runs of copy.