Sans Superellipse Ugdak 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, retro, playful, impact, approachability, retro branding, signage clarity, soft corners, blocky, compact, heavy, rounded.
A heavy, rounded sans with a superelliptical construction: bowls and counters read as rounded rectangles, and corners are consistently softened rather than fully circular. Strokes are broadly uniform with sturdy joins and minimal modulation, creating dense, high-impact silhouettes. Proportions lean compact, with short apertures and tight interior counters that hold together well at display sizes. The lowercase is robust and simplified, with single-storey forms and straightforward terminals; punctuation and numerals follow the same blocky, softened geometry for a cohesive texture.
Best suited to headlines and short-form copy where its compact, heavy shapes can deliver impact—posters, packaging, labels, storefront or wayfinding-style signage, and bold brand lockups. It also works for sporty or retro-leaning identities that benefit from a sturdy, rounded presence.
The overall tone is bold and approachable, combining a utilitarian sturdiness with a friendly softness from the rounded-rectangle forms. It feels energetic and slightly retro, suited to designs that want to be loud without becoming sharp or aggressive.
The design appears intended to provide maximum presence and legibility in large sizes using a consistent superelliptical geometry. Its softened corners and simplified letterforms suggest an emphasis on friendly impact and reproducible, logo-like silhouettes.
The type creates a strong, even rhythm in text thanks to consistent corner radii and substantial stroke mass. Narrower counters and closed shapes increase visual weight, making generous tracking and leading helpful in longer settings.