Sans Normal Pemar 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akceler' and 'Cosan' by Adtypo, 'Gilam' by Fontfabric, 'Calton' by LetterMaker, 'Nusara' by Locomotype, 'Roihu' by Melvastype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, impact, approachability, display, bold branding, playfulness, rounded, soft corners, compact, bubbly, sturdy.
This typeface uses heavy, rounded sans forms with soft corners and broad, even strokes. Curves are generous and slightly squarish in places, creating a compact, blocky silhouette rather than a strictly geometric feel. Counters are relatively tight, terminals are blunt, and joins are smooth, producing a dense, high-impact texture in text. The lowercase is simple and sturdy, with single-storey shapes where expected and an overall consistent, stout rhythm; figures are similarly bold with rounded geometry and minimal interior space.
Best suited to display work where its dense, rounded forms can be appreciated—headlines, posters, packaging, and bold brand marks. It can also work for short UI labels or signage where an informal, friendly voice is desired, but it will be most comfortable in larger sizes and shorter text runs.
The overall tone is approachable and upbeat, with a chunky friendliness that feels informal and energetic. Its soft geometry and dense weight give it a confident, poster-like presence that reads as playful rather than severe.
The design appears intended as a high-impact, friendly display sans that prioritizes bold presence and approachable rounded shapes. Its compact counters and blunt terminals suggest a focus on graphic immediacy and a playful, retro-leaning readability for attention-grabbing typography.
In longer settings the tight counters and heavy internal shapes create a strong color on the page, so spacing and line breaks will noticeably influence readability. The design’s rounded, slightly squarish curves and blunt terminals help it maintain clarity at large sizes while emphasizing a bold, graphic personality.