Sans Normal Bugom 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, functional, everyday legibility, neutral branding, clean ui, modern clarity, general purpose, geometric, open counters, rounded terminals, humanist touch, even rhythm.
A clean sans with largely geometric construction and softly rounded curves. Strokes are smooth and fairly even, with gentle modulation and no sharp joins beyond the expected in letters like K, V, W, and Y. Counters are open and round (notably in O, C, e, and g), and apertures stay generous, helping forms remain clear at text sizes. The lowercase uses a single‑storey a and g, with a simple, compact ear on g and a round dot on i/j; ascenders are straight and unadorned, while descenders are short-to-moderate and tidy. Numerals are plain and readable, with a rounded 0 and a clean, open 4 and 7 that match the overall restrained geometry.
Well-suited for interface copy, product text, and general editorial settings where a neutral voice and dependable legibility are important. Its open apertures and simple lowercase forms also make it a solid option for dashboards, wayfinding, and presentation typography that needs to stay clear at varying sizes.
The font reads as contemporary and unobtrusive, aiming for clarity over personality. Its rounded geometry and open shapes give it a mild friendliness, while the consistent rhythm keeps it professional and utilitarian.
This design appears intended as a versatile, modern sans for everyday use, prioritizing clear letterforms, even color in paragraphs, and a restrained geometric feel that can sit comfortably across many contexts.
Spacing appears balanced with a steady texture in running text, and uppercase proportions feel straightforward and slightly wide in round letters like O and Q. Diagonals in V/W/X are crisp and stable, and punctuation in the sample maintains the same simple, no-frills tone.