Sans Normal Nobum 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Graphie' by Dharma Type, 'Muller' by Fontfabric, 'Ambulatoria' by Pepper Type, 'Manifestor' by Stawix, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, clean.
A heavy, geometric sans with broad proportions and compact counters that create strong, dark text color. Curves lean toward circular construction (notably in O/C/G and the bowls of B/P/R), paired with squared terminals and flat horizontals that keep the shapes crisp. Joins are smooth and sturdy, with minimal stroke modulation and a consistent, upright rhythm. The lowercase is simple and robust, with a single-storey a and g, short ascenders, and generous dots on i/j; numerals are similarly bold and built from round forms and straight cuts.
This font is well-suited to headlines, posters, and bold branding where a stable, modern sans is needed to command attention. It also fits packaging and signage applications that benefit from large, simple letterforms and high visual presence.
The overall tone is assertive and upbeat, combining a solid, punchy presence with approachable rounded geometry. It reads as contemporary and straightforward, with just enough softness in the curves to feel friendly rather than severe.
The design appears intended as a high-impact geometric sans for display typography, prioritizing strong silhouettes, rounded construction, and immediate legibility over delicate detail. Its simplified lowercase and sturdy figures suggest a practical, contemporary workhorse for bold messaging.
Because of the dense weight and tight interior spaces, the face produces strong impact at display sizes and can feel visually heavy in longer passages, especially where counters close up. The wide set and large, round punctuation-like dots contribute to a clear, headline-oriented texture.