Sans Normal Alrid 6 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Ava Grand' by Matt Chansky, 'Maison Neue' by Milieu Grotesque, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, modern, neutral, friendly, clean, confident, clarity, versatility, contemporary, system design, simplicity, geometric, rounded, open, crisp, minimal.
A clean sans with predominantly geometric construction: circular and elliptical bowls, smooth joins, and consistent stroke thickness. Terminals are mostly square-cut, giving edges a crisp, engineered finish while counters stay open and generously sized. Proportions skew broad with ample interior space, and the lowercase shows a single-storey a and g, reinforcing a contemporary, simplified rhythm. Figures are straightforward and evenly weighted, with round forms that echo the letterforms for a cohesive overall color.
Works well for brand wordmarks, headlines, and marketing typography where a clear geometric voice is desired. The open counters and steady stroke weight make it a strong choice for UI labels, wayfinding, and general-purpose display text that needs to stay legible and calm.
The tone is modern and approachable without feeling playful or decorative. Its broad, open shapes read as clear and confident, suited to contemporary interfaces and brand systems that want neutrality with a mild warmth.
The design appears intended as a contemporary geometric sans that prioritizes clarity and consistency over expressive quirks. It aims for a versatile, system-friendly look with simple lowercase structures and clean, repeatable curves.
Round letters like O/C/G show smooth, near-circular geometry and a steady baseline presence, while straighter forms (E/F/L/T) feel sturdy and uncluttered. Spacing in the sample text appears comfortable and consistent, supporting readability at larger text and display sizes.