Sans Normal Pemeg 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Core Sans C' by S-Core, 'Gravita' by TipoType, 'Soleil' by TypeTogether, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, cheerful, impact, approachability, display clarity, retro appeal, simplicity, rounded, soft corners, puffy, sturdy, high impact.
A heavy, rounded sans with broad proportions and a compact, blocky footprint. Strokes are consistently thick with minimal modulation, and terminals are largely softened, giving corners a gently chamfered feel rather than sharp cuts. Counters are relatively small and geometric, producing dense, dark text color and strong silhouette clarity. The lowercase shows simple, single-storey forms and a straightforward rhythm; bowls and joins stay smooth and sturdy, while diagonals (V, W, X, Y) remain wide and stable. Figures match the letterforms’ chunky geometry, with rounded interior spaces and simple construction.
Best suited to headlines, logos, packaging, and promotional graphics where strong presence and friendliness are desired. It can work well for signage and social graphics, particularly for playful or family-friendly themes, and for short emphasized text such as labels, buttons, or title cards.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than severe. Its weight and rounded geometry also add a retro, poster-like confidence—bold and attention-seeking without feeling aggressive.
The design appears intended to deliver maximum impact with rounded, geometric shapes that stay legible and cohesive at large sizes. It prioritizes a friendly, approachable voice and bold silhouette over delicate detail, suggesting a focus on display typography for branding and attention-grabbing messaging.
In the text sample, the dense color and tight internal spaces make it feel best at display sizes; spacing appears even and the shapes hold together well in short bursts, while long paragraphs may feel visually heavy. The circular forms (O, o, 0) are especially prominent, reinforcing a bubbly, geometric personality.