Sans Normal Itlin 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, retro, sporty, punchy, futuristic, industrial, impact, distinctiveness, branding, energy, display, rounded, soft corners, flared cuts, ink traps, compressed counters.
A heavy, rounded sans with broad proportions and prominent horizontal stress. Strokes show sculpted, flared cut-ins and notched joins that create a chiseled, aerodynamic feel, especially at corners and in tight interior spaces. Counters are compact and often squared-off by the internal shaping, while curves are smooth and slightly flattened at extremes. The lowercase keeps a sturdy, compact rhythm with simple single-storey forms, and the figures are wide, blocky, and highly graphic.
Best suited to headlines, posters, logos, and branding where its carved details and wide stance can be appreciated. It works well for sports identities, product packaging, entertainment titles, and bold signage, and is most effective when given generous size and spacing.
The overall tone is bold and assertive with a distinctly retro-tech, display-first energy. Its chunky geometry and carved details evoke motorsport, arcade-era branding, and industrial futurism while still reading as friendly due to the rounded outer contours.
The design appears intended to deliver maximum impact with a recognizable, sculpted silhouette—combining rounded, approachable outer forms with aggressive internal cut shaping to create a fast, engineered look for display typography.
The distinctive feature is the recurring internal scoops/notches that behave like stylized ink traps, giving letters a mechanical cutout character. This adds texture and motion at large sizes but can make similar shapes feel busier in long passages, especially where counters are small.