Sans Normal Kogun 4 is a bold, narrow, monoline, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, informal, impact, motion, space-saving, clarity, modernity, condensed, forward-leaning, rounded, compact, high-contrast counters.
This typeface is a condensed, forward-leaning sans with compact proportions and a steady, even stroke. Curves are broadly rounded and smooth, while terminals are clean and largely straight-cut, giving letters a crisp silhouette despite the slant. Counters are relatively tight and openings are controlled, producing dense word shapes with a consistent rhythm. Uppercase forms read sturdy and geometric, and the lowercase keeps a simple, utilitarian structure with single-storey shapes and straightforward joins.
It performs best in display applications where compact, high-impact text is needed—headlines, posters, labels, and branding systems that benefit from a dynamic, forward-moving voice. The condensed footprint helps fit more characters into tight spaces, making it useful for punchy taglines, product names, and attention-grabbing signage.
The overall tone is energetic and assertive, with a sporty, motion-oriented feel created by the strong slant and compact width. It reads contemporary and pragmatic rather than refined, projecting confidence and urgency. The rounded shapes keep it approachable, balancing the forceful weight with a friendly, informal edge.
The design appears intended to deliver a bold, space-efficient sans with a built-in sense of motion. By combining condensed proportions with rounded geometry and a consistent slant, it aims to stay legible at display sizes while conveying speed, emphasis, and contemporary utility.
The numerals appear designed to match the compact set width and slanted stance, maintaining uniform color in mixed text. The bold, condensed texture holds together well in short lines and stacked settings, and the italic angle remains consistent across capitals, lowercase, and figures for a cohesive voice.