Sans Superellipse Penuy 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection, 'Korolev' by Device, 'Astern Shade' and 'Fendesert' by Edignwn Type, and 'CF Blast Gothic' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, retro, punchy, industrial, playful, confident, impact, compactness, brand presence, retro solidity, friendly strength, blocky, condensed, soft-cornered, compact, heavy.
A compact, heavy sans with rounded-rectangle construction and softly chamfered corners throughout. Strokes are thick and uniform, with tight internal counters and a generally condensed stance that keeps letters tall and packed. Curves resolve into squarish bowls and terminals, producing a crisp, poster-like silhouette; joins are sturdy and closed, and lowercase forms stay large and structural, matching the uppercase weight closely. Numerals follow the same blocky, softened geometry, with generous vertical emphasis and small apertures that reinforce the dense texture.
This font is well suited to short, high-impact applications such as headlines, posters, and packaging where a dense, authoritative voice is needed. It can also work for branding in athletic or industrial contexts and for bold signage, especially when set with a bit of extra spacing to maintain clarity.
The overall tone is bold and attention-grabbing, mixing a utilitarian, industrial feel with a friendly softness from the rounded corners. It reads as retro-leaning and slightly playful, like classic headline typography designed to feel strong without becoming harsh.
The design appears intended to deliver maximum impact in a compact footprint, using rounded-rectangular forms to balance toughness with approachability. Its consistent, sturdy construction prioritizes a strong silhouette and high visibility for display typography.
Because counters and apertures run tight, the face creates a dark, continuous rhythm in paragraphs and works best when given breathing room via tracking or generous line spacing. The distinctive superellipse-like curves and squared bowls make the silhouette highly recognizable at display sizes.