Sans Superellipse Hubih 5 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Dharma Gothic' and 'Dharma Gothic Rounded' by Dharma Type, 'Tungsten' by Hoefler & Co., 'Herokid' by W Type Foundry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, industrial, condensed, poster, athletic, urgent, space saving, maximum impact, bold branding, utilitarian display, blocky, compressed, blunt, compact, high-impact.
A compact, heavy sans with tightly contained proportions and a distinctly squared-off, superellipse construction in bowls and counters. Curves read as rounded rectangles rather than true circles, while terminals are mostly blunt and flat, producing a sturdy, blocklike silhouette. The stroke weight stays consistent, with small apertures and counters that emphasize mass and ink coverage. Lowercase forms are tall and sturdy with simple, utilitarian shapes; the numerals follow the same compressed, squared geometry for a unified set.
Best suited to short, high-impact settings such as headlines, posters, event graphics, and signage where compact width and dense weight help conserve space while maintaining presence. It also fits bold branding moments—especially sporty or industrial themes—plus packaging and labels where a strong, stamped look is desirable.
The overall tone is forceful and utilitarian, evoking industrial labeling and bold headline typography. Its dense, compressed shapes feel energetic and assertive, leaning toward a sporty, poster-driven voice rather than a refined editorial one.
The design appears intended to deliver maximum impact in limited horizontal space by combining condensed proportions with squared, rounded-rectangle curves and blunt terminals. Its consistent, utilitarian drawing prioritizes solid silhouettes and immediate legibility at display sizes.
In longer lines, the dark typographic color and tight internal spaces create a strong wall-of-text effect, so it benefits from generous tracking and leading when set beyond short phrases. The squared geometry gives the face a distinctive, mechanical rhythm that reads consistently across caps, lowercase, and figures.