Sans Normal Lubay 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'Plasto' by Eko Bimantara, 'Prelo Pro' by Monotype, 'June Pro' by Schriftlabor, and 'Adelle Sans' and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, energetic, sporty, bold, confident, friendly, impact, motion, attention, emphasis, branding, rounded, compact, oblique, heavy, smooth.
A heavy, oblique sans with rounded, softly modeled shapes and a compact overall footprint. Strokes are consistently thick with minimal contrast, and corners tend to be eased rather than sharply squared, giving counters a smooth, slightly inflated feel. The italic slant is pronounced and uniform, producing a forward-leaning rhythm; terminals are mostly blunt with subtle rounding, and curved joins stay clean and sturdy at display sizes. Figures are similarly weighty and simple, with open, highly legible forms designed to hold up under bold setting.
Best suited to headlines, signage, and promotional copy where a bold, dynamic voice is needed. It also fits sports or fitness branding, packaging callouts, and punchy digital graphics where the oblique stance can add momentum and emphasis.
The face reads as upbeat and assertive, with a forward-motion tone typical of sporty or promotional typography. Its rounded construction keeps the mood approachable rather than severe, balancing power with friendliness.
The design appears intended to deliver maximum impact with a contemporary, rounded sans structure and a strong italic push, prioritizing visibility and immediacy. Its forms suggest a focus on energetic display typography rather than quiet text settings.
The combination of strong slant, heavy weight, and rounded geometry creates a distinct “impact italic” voice that emphasizes motion and urgency. In continuous text it appears dense and attention-grabbing, favoring short bursts of copy over long reading.