Sans Normal Kumup 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Pulp Display' by Spilled Ink, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app ui, dynamic, confident, sporty, modern, friendly, emphasis, momentum, modernity, approachability, slanted, rounded, geometric, clean, solid.
A slanted sans with sturdy, even stroke weight and broadly rounded curves. The drawing leans on geometric construction—circular bowls, smooth shoulders, and straight terminals—while keeping counters open and legible. Proportions feel compact and efficient, with a consistent rhythm across letters and numerals; the overall texture is dense but clean, and the italic angle is strong enough to read as intentional rather than merely oblique.
This font works best where you want high-impact, forward-leaning emphasis: headlines, posters, campaign graphics, and packaging. It can also serve in UI labels or navigation where a bold, energetic voice is needed, especially at medium-to-large sizes where the slant and rounded geometry read clearly.
The combination of bold color and a pronounced forward slant gives the face a sense of motion and assertiveness. Its rounded geometry keeps the tone approachable, making it feel contemporary and energetic rather than formal or corporate.
The design appears intended to deliver a modern, energetic sans with a strong sense of movement, pairing geometric roundness with a pronounced italic stance for emphasis and immediacy.
Round characters like C, G, O, and Q show smooth, continuous curvature, while diagonals (A, K, V, W, X, Y) are crisp and stable. Numerals match the letterforms in weight and slant, reinforcing a cohesive, punchy typographic voice in headlines and short copy.