Sans Normal Ogme 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ausgen' by Andfonts, 'Retrokia' by Edignwn Type, 'Plasto' by Eko Bimantara, 'Approach' by Emtype Foundry, 'Panton Rust' by Fontfabric, and 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, display strength, rounded, blocky, smooth, compact, high impact.
This typeface is a heavy, rounded sans with broad, simple silhouettes and minimal stroke modulation. Curves are generously circular and counters are open, while joins and terminals stay clean and mostly straight-cut, producing a sturdy, poster-like texture. Uppercase forms read compact and geometric, and the lowercase shows a single-storey “a” and “g” with a straightforward, constructed feel. Numerals follow the same bold, rounded logic, with wide bowls and strong horizontal weight distribution that keeps figures clear at display sizes.
It performs best in headlines, short statements, and branding where a strong, readable voice is needed. The weight and rounded shapes suit packaging, signage, and bold UI moments such as hero banners or promotional graphics, especially when set with ample spacing.
The overall tone is bold and approachable, with a sporty, contemporary energy. Its rounded geometry softens the weight, giving it a friendly, upbeat voice while still feeling assertive and attention-grabbing.
The likely intention is a high-impact, geometric sans built for clear recognition and a friendly modern presence. Its simplified forms and rounded construction prioritize immediacy and visual strength over delicate detail, making it well-suited to prominent display typography.
The design maintains a consistent rhythm and color in text, with tight-looking internal spaces that emphasize mass and impact. Round letters like O/C/S feel especially smooth and stable, while diagonals (V/W/X/Y) keep a chunky, grounded presence rather than sharp tension.