Sans Normal Kemiz 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, modern, dynamic, impact, momentum, modernity, approachability, clarity, oblique, rounded, soft-cornered, wide apertures, compact.
A heavy, oblique sans with rounded joins and broadly curved bowls that keep counters open. Strokes are uniform with minimal contrast, and terminals are clean and slightly softened rather than sharp. The italic slant is consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm. Proportions are fairly compact with generous curves in letters like C, G, O, and S, while diagonals (A, K, V, W, X, Y) feel sturdy and stable. Numerals match the letterweight and angle, reading clearly at display sizes.
Best suited to short, high-impact text such as headlines, posters, and campaign graphics where the slanted stance can add energy. It also fits branding and packaging that benefit from a confident, contemporary voice, especially in sporty or youth-forward contexts. For extended reading, it will be most comfortable at larger sizes where the tight, heavy shapes can breathe.
The overall tone is assertive and upbeat, with a fast, forward motion typical of athletic or action-oriented typography. Its rounded construction keeps the voice friendly rather than aggressive, balancing impact with approachability.
The design appears intended to deliver strong visual impact with a streamlined, contemporary sans structure, using an oblique angle and rounded geometry to communicate speed and confidence without feeling harsh.
Round forms dominate, giving the face a cohesive, smooth texture in words and headlines. The sample text shows strong emphasis and solid color on the page, with the slant contributing to a sense of speed and momentum.