Sans Normal Lidal 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Chianti BT' by Bitstream, 'Telder HT Pro' by Huerta Tipográfica, 'Garrison' by Latinotype, 'Akagi' by Positype, 'Akwe Pro' by ROHH, 'Tabac Sans' by Suitcase Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, punchy, modern, confident, impact, motion, brand voice, display emphasis, modernization, rounded, soft corners, oblique angle, heavy terminals, compact counters.
A very heavy, oblique sans with rounded construction and softened corners throughout. Strokes are broad and even, with low contrast and a slightly compressed, forward-leaning stance that keeps the texture dense and assertive. Bowls and counters are more compact than the outer shapes, giving letters a sturdy, filled-in look, while curves (especially in C, G, S, and 0) read smooth and continuous. The lowercase follows a single-storey, geometric-leaning logic with simple joins and strong, weighty terminals; figures are similarly rounded and robust for consistent color in display settings.
Best suited to headlines, posters, and bold branding where high impact and fast readability matter. It works well for sports and lifestyle graphics, packaging, and promotional messaging that benefits from an energetic, forward-leaning emphasis. For longer passages, it will be most effective in short bursts or as callouts due to its dense, heavy color.
The overall tone is bold and kinetic, with a forward motion that feels sporty and attention-grabbing. Its rounded shapes temper the weight with a friendly, accessible feel, balancing impact with approachability. The rhythm suggests modern branding and energetic headlines rather than quiet, neutral text.
The design appears intended to deliver maximum impact with a modern, rounded sans vocabulary and a built-in sense of motion from the oblique stance. It prioritizes strong silhouette, consistent weight, and smooth curves to stay legible and cohesive in display-driven applications.
At larger sizes the slanted silhouette and tight interior spaces create a strong, unified typographic block. The italic angle is prominent enough to read as purposeful emphasis, and the roundness in both letters and numerals helps maintain a cohesive voice across mixed alphanumeric settings.