Sans Normal Lagav 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry; 'Neue Haas Unica', 'Neue Haas Unica Paneuropean', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Helvetica Now' by Monotype; and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, punchy, modern, impact, momentum, modernity, clarity, prominence, slanted, rounded, chunky, compact, upright terminals.
This typeface is a heavy, slanted sans with broad proportions and smooth, rounded shaping. Strokes are consistently thick with minimal modulation, and curves are drawn with generous radii that keep counters open despite the weight. Terminals read as clean and mostly squared-off, while joins are sturdy and simplified for a solid, poster-like silhouette. The overall rhythm is forward-leaning and compact in its internal spacing, creating dense, high-impact word shapes in the sample text.
Best suited to headlines, hero text, and short statements where strong presence and speed are desirable. It would work well for sports and fitness branding, promotional graphics, packaging callouts, and bold UI moments such as section headers or feature banners where space is limited but impact is required.
The overall tone is assertive and fast-moving, with a strong, athletic feel driven by the italic stance and substantial mass. It communicates confidence and urgency, leaning more toward contemporary display energy than quiet neutrality.
The design appears intended to deliver maximum emphasis with a streamlined, contemporary sans structure, pairing a strong forward slant with broad, rounded forms to create energetic, attention-grabbing typography. Its simplified shapes and consistent stroke weight suggest a focus on clarity and robustness in display settings.
Uppercase forms appear built from simple geometric cues—round bowls, firm verticals, and direct diagonals—while the lowercase maintains a robust, workmanlike construction that stays highly legible at large sizes. Numerals match the same blunt, high-weight logic, with rounded forms and straightforward diagonals that keep them visually consistent in headings and short bursts of information.