Sans Normal Konew 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Kyrial Display Pro' and 'Kyrial Sans Pro' by Mostardesign, 'Belle Sans' by Park Street Studio, and 'Depot New' and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, dynamic, sporty, assertive, clean, impact, momentum, modernity, clarity, slanted, rounded, geometric, compact, crisp.
This typeface is a slanted sans with smooth, geometric construction and consistently heavy strokes. Curves are clean and near-circular (notably in O/Q and the bowls of B/P/R), while terminals are generally blunt with minimal modulation, keeping the texture even. Uppercase forms feel compact and stable, and the lowercase maintains a straightforward, single-storey approach where applicable, with open apertures and simple joins. Numerals are sturdy and legible, matching the same rounded, low-detail treatment for a cohesive, uniform rhythm across text.
It performs best in short to medium-length settings where impact matters—headlines, posters, brand marks, and promotional graphics. The strong, even strokes and clear shapes also suit packaging callouts and sports or event communications where a dynamic, driven tone is desired.
The overall tone is energetic and forward-leaning, with a confident, contemporary feel. Its solid weight and controlled geometry give it a direct, purposeful voice that reads as sporty and action-oriented without becoming decorative.
The design appears intended to combine the clarity of a geometric sans with the emphasis and momentum of an oblique style. It prioritizes bold presence and fast readability, aiming for a contemporary voice that stands out in display and branding contexts.
The slant is consistent across cases and figures, which strengthens motion and emphasis in headlines. Counters stay relatively open for the weight, and the rounded forms help soften the otherwise assertive, compact silhouettes.