Sans Normal Apmab 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Modica' and 'Nolan' by Monotype and 'Mixcase' by Roman Melikhov (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, technical, readability, neutral branding, everyday utility, interface clarity, open counters, rounded terminals, plain forms, even rhythm, generous spacing.
A clean sans with broad, round-derived forms and even stroke weight. Curves are smooth and continuous, with open apertures and generous counters that keep letterforms airy at text sizes. Terminals are mostly straight or softly rounded, and the overall rhythm is steady and unforced, with clear, uncomplicated shapes across caps, lowercase, and figures.
Works well for UI labels, product copy, and general body text where a calm, highly legible sans is needed. The open counters and steady spacing also suit signage, slide decks, and informational graphics that need quick scanning.
The tone is neutral and contemporary, leaning friendly rather than severe thanks to the open, rounded construction. It reads as straightforward and dependable, suitable for interfaces and everyday communication without calling attention to itself.
Likely designed as a general-purpose, modern sans focused on clarity and consistency across mixed-case text and numerals. The restrained geometry and open forms suggest an emphasis on dependable readability for both digital and print settings.
Capitals are simple and geometric, with a round O and a G that uses a clean horizontal bar. Lowercase maintains clarity with a single-story g and compact, readable punctuation-like details (dots and joins) that stay crisp in the sample text. Numerals are similarly plain and legible, with familiar proportions and smooth curves.