Sans Normal Rukam 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Core Rhino' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, clean, friendly, modern, casual, neutral, versatility, legibility, neutrality, approachability, rounded, open apertures, soft terminals, even rhythm, humanist.
A clean sans with softly rounded geometry and an even, steady rhythm. Strokes are uniform and smooth, with gently finished terminals and generous curves that keep counters open. Proportions feel balanced rather than condensed, and the lowercase shows straightforward, highly legible forms with simple joins and consistent spacing. Numerals follow the same clear, rounded construction, staying calm and readable at text sizes.
Well suited to interface copy, product/brand systems, and general-purpose text where clarity and a calm tone are priorities. The open shapes and even color also make it a solid choice for wayfinding, labels, and editorial layouts that need a neutral sans that stays readable across sizes.
The overall tone is approachable and contemporary, with a mild warmth coming from the rounded shapes and open counters. It reads neutral and practical rather than expressive, making it feel easygoing and dependable in everyday layouts.
The design appears intended as a versatile, modern workhorse sans: clear at small sizes, pleasant in continuous reading, and visually unobtrusive. Its rounded construction and straightforward letterforms suggest a focus on everyday usability across digital and print applications.
Curved letters maintain consistent roundness (notably in C, G, O, and e), while diagonals (V, W, X, Y) keep a clean, uncomplicated structure. The lowercase a and g are single-storey in appearance, reinforcing an informal, modern voice and supporting clarity in user-facing text.