Sans Normal Lulov 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'Afical' by Formatype Foundry, 'Gotham' by Hoefler & Co., 'Helvetica' by Linotype, 'Nolan' by Monotype, and 'Galano Grotesque' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, assertive, modern, friendly, emphasis, impact, momentum, modernity, attention, oblique, rounded, soft corners, geometric, compact apertures.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal modulation, producing dense counters and compact apertures that read solid and punchy at display sizes. Terminals are smoothly finished and corners are softly squared rather than sharp, giving the forms a controlled, engineered feel. The rhythm is forward-leaning and tightly set, with sturdy curves in letters like O/C/S and a robust, blocky presence across both uppercase and lowercase.
This font is well suited to headlines, posters, and brand statements that need immediate impact, especially in sports, entertainment, and promotional contexts. It can work effectively on packaging and signage where bold, forward motion helps guide attention. It performs best in display typography, short UI callouts, and logos where its dense forms and oblique energy can be leveraged without crowding.
The overall tone is dynamic and forceful, with a forward-tilting stance that suggests motion and urgency. Its rounded geometry keeps it approachable rather than aggressive, balancing power with a contemporary, friendly polish. The look aligns with high-impact, attention-grabbing messaging where clarity and momentum matter.
The design appears intended to deliver a strong, modern display voice by combining geometric roundness with a pronounced oblique slant. It aims for high visual presence and quick recognition, using thick strokes and softened corners to stay friendly while remaining emphatic.
The sample text shows strong word-shape cohesion in all-caps and title-style settings, with the italic angle adding emphasis without introducing calligraphic character. Numerals match the same thick, rounded logic, maintaining a consistent, billboard-like color across lines. The boldness and slant can make fine internal spaces feel tight at small sizes, favoring larger settings and shorter lines.