Slab Contrasted Wiva 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, logotypes, western, poster, retro, confident, loud, impact, nostalgia, brand voice, chunky, bracketed, blocky, rounded, ink-trap accents.
A heavy, display-oriented slab serif with broad proportions and compact internal counters. The slabs are thick and mostly rectangular with subtle bracketing, while joins and terminals show small notches and cut-in details that add a slightly carved, ink-trap-like texture. Curves are full and rounded (notably in O/C/S and the numerals), contrasted against flat, squared-off serifs and sturdy stems, creating a strong, rhythmic silhouette. Spacing reads generous and the lowercase maintains a substantial x-height, keeping words visually dense and impactful at large sizes.
Best suited to headlines, posters, and display settings where strong presence and instant legibility matter. It can work well for branding, packaging, and signage that aims for a vintage or western-inflected voice, but the dense weight and tight counters make it less ideal for long-form reading at small sizes.
The overall tone is bold, assertive, and vintage-leaning, with a classic Americana/old-poster flavor. Its chunky serifs and carved details suggest signage and headline typography meant to project confidence and spectacle rather than subtlety.
This font appears designed to deliver maximum visual impact with a nostalgic slab-serif character, combining thick rectangular serifs with rounded forms and carved details to create a distinctive, sign-painter-like texture in large-scale typography.
The design mixes soft, rounded bowls with crisp slab edges, producing a distinctive black-and-white texture in text. The numerals follow the same weight and curvature, reading especially strong in big, attention-grabbing settings.