Sans Normal Yibih 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel, 'Example' by K-Type, 'Applied Sans' by Monotype, 'Pragmatica' by ParaType, and 'Aago' and 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social ads, energetic, handmade, casual, friendly, punchy, handmade look, display impact, friendly tone, informal branding, brushy, textured, rounded, playful, slanted.
A slanted, sans serif design with thick, brush-like strokes and softly rounded terminals. Letterforms are built from simple, sturdy shapes with slightly irregular edges that suggest ink or marker texture rather than perfectly machined outlines. Curves are full and open, counters are generous, and joins stay compact, keeping the overall color dense and even. Widths vary by glyph, adding a lively rhythm, while proportions remain straightforward and legible in both uppercase and lowercase.
Best suited for short to medium-length display settings where its texture and slant can add personality—headlines, posters, packaging callouts, brand marks, and social media graphics. It can work for brief emphasis in editorial layouts, but the heavy, textured forms are most effective when given room and not set too small.
The font reads as informal and human, with an energetic, handmade feel. Its textured stroke edges and forward lean give it momentum and a conversational tone—more street-poster and notebook than corporate signage. Overall it communicates friendliness and confidence without feeling delicate or precious.
The design appears intended to mimic bold hand lettering with a brush/marker feel while keeping forms simple and readable. It prioritizes impact and warmth over strict geometric precision, aiming for an approachable display voice that still holds together in multi-line settings.
Round characters like O, C, and G stay broad and smooth, while diagonals (A, V, W, X, Y) feel assertive and slightly brush-tapered at the ends. Numerals are sturdy and simple, matching the same softened, inked-in character as the letters. The italic angle is consistent across the set, helping long lines maintain a cohesive flow.