Sans Normal Edmir 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Kukulkan Sans' by Sudtipos (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, editorial, friendly, retro, casual, lively, approachable, add motion, soften tone, boost personality, friendly legibility, humanist, rounded, soft, oblique, informal.
A slanted, rounded sans with smooth, low-contrast strokes and gently tapered terminals. The forms lean consistently forward, with broad curves and open counters that keep letters clear at display and text sizes. Uppercase shapes are clean and simple, while the lowercase introduces more personality through single-storey constructions and flowing joins, especially in letters like a, g, and y. Numerals follow the same soft, oblique rhythm, with rounded bowls and a slightly calligraphic cadence despite the essentially monolinear build.
Well-suited for branding and packaging that needs an approachable, contemporary-retro feel, as well as posters and headline typography where the italic motion adds emphasis. It can also work in editorial pull quotes or short text passages when a friendly, informal tone is desired.
The overall tone feels friendly and conversational, with a mild retro flavor. Its italic angle and soft geometry create a sense of motion and ease, reading more expressive than formal. The character is warm and human, suggesting an editorial or lifestyle voice rather than strict corporate neutrality.
The font appears designed to deliver an easygoing italic voice with clear sans construction—combining simple, rounded geometry with humanist, slightly calligraphic details to add warmth and movement. It aims for legibility while prioritizing personality, making it useful as an expressive companion to more neutral text faces.
The design balances straightforward uppercase silhouettes with a more handwritten-inflected lowercase, producing a mixed texture that’s energetic without becoming fussy. Round letters (C, O, Q) stay smooth and even, while diagonals (K, V, W, X) keep a clean, brisk slant that reinforces the font’s forward momentum.