Sans Normal Vedej 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, sporty, casual, modern, approachable, approachability, energy, display impact, modern utility, readability, rounded, soft corners, upright-leaning, compact, energetic.
A rounded sans with a steady rightward slant and smooth, low-contrast strokes. Terminals are softly blunted rather than sharply cut, giving curves and joins a cushioned look. Counters are generally open and circular (notably in C, O, e), while verticals and diagonals keep a sturdy, compact rhythm. The overall texture is dense and even, with slightly tapered curves and simplified shapes that prioritize clarity at display sizes.
Best suited to headlines and short blocks of text where the forward-leaning, rounded shapes can add personality without sacrificing legibility. It works well for branding systems, packaging, and promotional graphics, especially in contexts that benefit from a sporty or approachable voice.
The tone feels friendly and energetic, with a sporty, casual character. Its soft corners and forward slant suggest movement and approachability rather than formality, making it feel contemporary and upbeat.
The design appears intended to blend modern sans simplicity with a softer, more human feel. By combining rounded detailing with a consistent slant and compact proportions, it aims to deliver high-impact display readability while staying friendly and contemporary.
Lowercase forms are clean and straightforward, with single-storey a and g and a simple, readable e. The uppercase has a compact stance with rounded shoulders (B, D, P, R) and a wide, stable M/W. Numerals are clear and sturdy, with open forms and a consistent, rounded construction that matches the letters.