Sans Normal Vukol 5 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra; 'Benton Sans' and 'Benton Sans Std' by Font Bureau; 'Bartholeme Sans' by Galapagos; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, casual, approachable, retro, approachability, display impact, compact fitting, brand personality, rounded, soft terminals, compact, chunky, humanist.
A compact, rounded sans with thick, even strokes and softly squared curves. Terminals are consistently blunted and slightly softened, giving counters a friendly, open feel even at heavier stroke widths. Proportions are relatively condensed with sturdy verticals, rounded shoulders, and simple, geometric-leaning bowls; diagonals and joins remain smooth and uncomplicated. Numerals follow the same robust, rounded construction for a cohesive texture in mixed text.
Best suited to headlines, short blurbs, and brand-forward applications where a friendly, bold voice is needed. It can work well for packaging, storefront or event signage, and playful editorial callouts, especially where compact letterforms help fit text into tight spaces.
The overall tone is warm and informal, with a cheerful, slightly retro sign-painter energy. Its soft corners and sturdy shapes feel welcoming rather than technical, making it read as personable and easygoing.
Designed to deliver a confident, approachable sans voice through rounded geometry, softened terminals, and compact proportions. The emphasis appears to be on strong visibility and a friendly personality rather than strict neutrality.
The set maintains a steady rhythm and strong silhouette, with clear shapes that stay legible in short bursts and at display sizes. Curved letters like C, G, O, and S emphasize roundness, while straight forms (E, F, H, I, L, T) keep a firm, stable backbone.