Sans Superellipse Olred 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Fairweather' by Dharma Type, 'CF Blast Gothic' by Fonts.GR, and 'CG Gothic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, authoritative, retro, condensed, punchy, maximum impact, space saving, bold branding, display utility, blocky, compact, sturdy, geometric, rounded corners.
A compact, tall-bodied sans with dense, heavy strokes and minimal modulation. The overall construction leans geometric, with rounded-rectangle curves and softened corners that keep the forms from feeling sharp despite the weight. Counters are relatively tight and verticals dominate, creating a strong, poster-like rhythm. Joins and terminals read mostly squared-off and pragmatic, with occasional roundedness in bowls and curved letters that reinforces a superellipse feel.
Best suited to headlines, posters, cover lines, and branding where space is limited but impact is required. It can work well for signage and packaging that benefit from a compact footprint and strong silhouette, especially when set with generous tracking or ample line spacing to preserve clarity.
The tone is forceful and no-nonsense, with an industrial, attention-grabbing presence. Its compressed stance and heavy color evoke retro display typography—confident, slightly mechanical, and built to project impact at a glance.
The design appears intended as a high-impact condensed display sans: maximizing visual weight and vertical presence while maintaining a clean, geometric construction with rounded-rectangle curves. The goal seems to be bold readability and a distinctive, industrial-leaning character for prominent typographic roles.
At text sizes the dense spacing and small interior openings can darken quickly, while at larger sizes the rounded-rect geometry becomes a defining personality trait. The numerals and capitals feel particularly suited to short, emphatic setting where uniform weight and compactness are advantages.