Sans Superellipse Olred 3 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Fairweather' by Dharma Type, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, and 'Cairoli Classic' by Italiantype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, industrial, poster-like, assertive, condensed, urban, space saving, high impact, geometric uniformity, signage clarity, rounded corners, blocky, compact, monoline.
A compact, tightly proportioned sans with thick, even strokes and rounded-rectangle (superellipse-like) construction throughout. Corners are softened rather than sharp, giving counters and terminals a squared-off, tool-like feel. Curves stay controlled and rectangular, with wide, sturdy stems and minimal modulation. The overall rhythm is dense and vertical, with short apertures and compact counters that hold up well at display sizes.
Best suited for headlines, posters, and other short-to-medium display text where compact width and strong presence are assets. It can work well in branding, packaging, and signage systems that need a sturdy, contemporary sans with a slightly softened, rounded-rectangle aesthetic.
The tone is bold and utilitarian, reading as confident and no-nonsense. Its rounded-square geometry adds a friendly softness to an otherwise industrial, authoritative voice, making it feel contemporary and streetwise rather than formal.
The design appears intended to deliver maximum impact in minimal horizontal space, using a consistent superellipse geometry to create a cohesive, modern look. Rounded corners and uniform stroke weight suggest an aim for durability and clarity in bold, attention-driven settings.
Uppercase forms are especially strong and sign-like, while the lowercase keeps the same condensed, blocky logic for consistent texture in text lines. Numerals match the heavy, compact build and feel suited to labeling and emphasis. Spacing appears tuned for tight setting, producing a dark, impactful typographic color.