Sans Normal Kelis 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, 'Applied Sans' by Monotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, modern, punchy, impact, motion, promotion, branding, display, oblique, compact, rounded, geometric, heavyweight.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and clean, terminals read as blunt and solid, and counters stay fairly open for the weight. The slant is consistent across uppercase, lowercase, and numerals, creating a forward-leaning rhythm; widths vary by character but overall spacing feels compact and tightly set for impact. Figures are similarly robust and simple, matching the letterforms’ thick, uniform color on the page.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and punchy brand lockups. The strong italic stance also works well for sports or action-oriented branding, promotional graphics, and display typography where a fast, emphatic voice is desired.
The overall tone is assertive and high-energy, with a forward motion that feels sporty and promotional. Its dense black presence and smooth curves communicate confidence and immediacy, leaning toward contemporary, action-oriented branding rather than quiet editorial restraint.
The design appears intended to deliver maximum impact with a streamlined, geometric sans voice and a built-in sense of motion. It prioritizes bold presence, quick recognition, and a cohesive, contemporary texture across letters and figures.
Uppercase forms read sturdy and slightly squared-off in their silhouettes while staying rounded at corners, helping large sizes feel bold without looking rigid. The lowercase maintains a familiar, contemporary sans structure with single-storey shapes where expected and a consistent, sturdy join behavior, keeping the texture even in longer lines.