Sans Normal Jokum 10 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'København C' and 'København CS' by Fontpartners, 'Core Sans NR' by S-Core, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, confident, dynamic, retro, impactful, attention grabbing, forward motion, brand impact, display emphasis, sport tone, oblique, chunky, rounded, soft corners, compact counters.
A heavy, oblique sans with broad proportions and tightly controlled counters. Strokes are thick and fairly uniform, with smoothly rounded curves and subtly softened joins that keep the weight from feeling brittle. The italic slant is pronounced and consistent, creating forward motion while maintaining sturdy, blocky silhouettes. Letterforms show a big x-height and dense color, with simple, squared-off terminals and minimal detailing for a clean, high-impact look.
Best suited to large-scale applications where impact and speed are desired: headlines, posters, sports-related branding, packaging, and bold promotional graphics. It can also serve as a strong accent face in identity systems, especially when paired with a calmer text font for body copy.
The overall tone is energetic and assertive, combining a sporty, headline-driven presence with a slightly retro, display-forward flavor. The strong slant adds urgency and momentum, while the rounded geometry keeps it approachable rather than aggressive. It reads as bold, confident, and attention-seeking in a controlled, professional way.
The design appears intended to deliver maximum visual punch with a clean sans structure, using a strong oblique angle and rounded geometry to project motion without sacrificing solidity. It’s optimized for display contexts where quick recognition and a confident, modern-leaning voice are priorities.
In the sample text, the weight and slant produce a strong rhythm across lines, with darker word shapes and reduced internal whitespace. Round letters (like O/0) stay stable and full, while diagonals (like A, V, W, X) emphasize speed and direction. Numerals match the same chunky, forward-leaning construction, supporting cohesive branding across type and numbers.