Sans Other Asmib 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, chunky, retro, playful, casual, approachability, display impact, retro flavor, brand voice, rounded, soft-cornered, quirky, sturdy, high-impact.
A heavy, soft-cornered sans with compact counters and a slightly uneven, hand-shaped feel to its geometry. Strokes are broadly uniform with squared-off terminals that read as gently rounded rather than sharp. Curves are full and wide (notably in C, G, O, S), while joins and diagonals keep a blunt, sturdy character. The lowercase shows single-storey forms (a, g) and simple, open constructions, and the numerals are large and blocky with clear, poster-like silhouettes.
Best suited to headlines, posters, packaging, and bold brand marks where a friendly, high-impact voice is needed. It also works well for signage and short UI labels at larger sizes, especially where a rounded, approachable tone is desired.
The overall tone is warm and approachable, with a playful, slightly retro sensibility. Its chunky shapes and simplified details make it feel informal and friendly rather than technical or corporate.
Likely designed to deliver maximum presence with a welcoming, characterful sans structure—combining sturdy strokes, soft corners, and simplified letterforms for expressive display typography that remains easy to parse.
In text, the weight and tight internal spaces create a dense color that favors short bursts over long reading. The quirky, slightly irregular proportions between characters add personality and a handmade impression while remaining clearly structured and legible.