Sans Normal Bubuj 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'EB Corp' and 'Mollen' by Eko Bimantara, 'Basic Sans Narrow' by Latinotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, clean, modern, neutral, friendly, practical, versatility, clarity, legibility, neutral tone, modern utility, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean sans with rounded, near-geometric curves and straightforward, low-modulation strokes. Proportions are balanced with a moderate x-height, clear ascenders/descenders, and generous internal counters that keep forms open. Terminals are predominantly straight and crisp, while curves stay smooth and consistent across the set. The numerals follow the same simple, even construction, producing a uniform rhythm in continuous text.
Well-suited to interface copy, dashboards, and general-purpose product typography where consistent rhythm and quick recognition matter. It also fits signage and wayfinding at medium to large sizes, as well as presentations and editorial layouts that need a neutral, modern sans.
The overall tone is contemporary and unobtrusive, prioritizing clarity over personality. Rounded forms add a mild friendliness, but the spacing and restrained detailing keep it professional and matter-of-fact.
The design intent appears to be a versatile everyday sans that stays visually calm in paragraphs while remaining crisp in headings. Its geometry and open counters suggest an emphasis on legibility, consistency, and broad applicability across digital and print contexts.
Uppercase shapes read sturdy and stable, while lowercase forms maintain legibility through open apertures and uncluttered joins. In the sample text, the texture stays even across mixed-case lines, suggesting dependable performance for general reading and UI-style settings.